There are three simple keys to increasing your sales revenue:
- Get more customers (particularly customers that are similar to your current top 20% of customers)
- Increase your average sale value using up-selling & cross selling techniques (McDonalds being the classic example)
- Ensure your customer becomes a repeat customer
However,increasing your sales is only good news if your profit margins are healthy. I have worked with over 100 clients over the last 15 years and it is surprising how often we find some products or services are actually losing you money.
At one professional services firm we found over 40% of projects lost money. The saving grace was the other 60% made very good profits so overall the firm was profitable. We were able to refocus the range of services and change the pricing strategy to significantly improve overall profitability.
So how can we help you increase sales & profits?
Via this website you can access our free business document templates and reports. The templates are simple to use and will save you hours of effort so you can focus on working on your business rather than in the business. You can also tailor them to suit your own business needs.
Your two day marketing & profitability business health check
The review will be completed by Tom Donaldson, who was a Partner for 15 years with two large international accounting firms (KPMG & Deloitte). Tom has worked with over 100 small, medium and large organisations to help improve efficiency, sales and profitability.
Practical business experience -Tom has also run small & medium sized businesses - he set up a software services company with three regional offices(successfully sold in 2005) and two online businesses that are still trading profitably.
The health check will focus on the following critical factors:
Identify your top 20% of customers - will your company fit the 80:20 rule?
Analyse your revenue by product / service - should you rationalise or expand your service range?
What is the life-time value (we usually use 3 - 5 years) of your average top 20% of customers and can you use that to create a "killer offer" to attract more top customers?
What is your average sales transaction value - if you increase this what will be the impact on profits?
What is your break even point taking into account fixed and variable costs?
An objective evaluation of your marketing & sales approach including advertising material. There are proven techniques for dramatically increasing new sales leads & conversion of leads into sales.
The two day business health check is conservatively worth $3,000 plus GST. We are currently offering the review for $700 plus GST with a money back guarantee if you are not 100% satisfied with the results.
To ensure we can provide quality service - we only take on one client per week for this offer - so call us now on 09 444 9930 to book.
We do not charge any additional expenses if you are based in the Auckland, North Shore, Rodney and Hamilton areas. We can discuss reimbursement of expenses if you are outside those areas.
Why are we providing this special deal?
I am currently writing a new book and looking for additional case study material. All information will of course be sanitised so no people or companies can be identified.
We also promise that we will never sell or exchange your contact details.